The Congress of Culture Managers

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Kongres Menedżerów Kultury
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The Congress of Culture Managers aspires to be a platform for exchanging experiences, a place where you can meet people who work in the field of culture. You will learn more about the idea of the event and goals pursued by the organizers.


The Congress of Culture Managers is created on the basis of certain values which are important for us as the organizers of the event and for the participants. These values define the priorities of our activity and the areas which are especially close to us.

Wartości kongresu


They implement all of the above mentioned values. Without them, there would be no dialogue, without their willingness to act there would be no cultural activity. They are the reason and the purpose of development. Every project is realized for them and thanks to them.


Heritage and tradition of the Old Continent are indispensable values for every European. The way we speak, move and behave are inseparably linked to our origin. Europeanness is a value that must be appreciated, bearing in mind the consequences which the awareness brings to that identity. It means not so much the territorial borders but rather the entire cultural heritage of the continent that has shaped us as the citizens of Europe.


The basis of every project is to involve staff in its realization and a meritoric approach to it. High competences of employees, adequate preparation and the implemented standards of the organization are proof of the quality of its activities. The Congress of Culture Managers promotes the idea of effective and professional approach to cultural activities.


It is being open to compromise and common action, regardless of any type of barriers. That means moving from dialogue to action initiated by cooperation. It aims to develop unique methods of project implementation and maintain links between cultural institutions across Europe. The initiatives which are undertaken as a result of such cooperation enrich the cultural sector with new solutions and interesting ideas worth continuing.


It means the transition from discussion to the level of understanding and cooperation. Dialogue means getting out of your comfort zone towards another person in the circumstances that accompany this meeting. In practice, it aims to exchange experiences, to reach a compromise and efficient operation.


The Regional identity of culture institutions undoubtedly affects the nature of their activities. The local character of events is worth maintaining in the face of continued global expansion. We follow transnational ideas and encourage activities which support the uniqueness of the place, this is why we foster the tradition of Silesian culture.


Knowledge and skills are among the most appreciated human values today. Their growth based on experience and education is the primary aim of the organizers of the Congress of Culture Managers. The competences of culture animators raise not only the quality of the organization's work but also the level of realized projects, this is why we care for their growth.


Innovation is the value of the modern world, not only in the context of industry but also in culture. Culture Management, from the business perspective, is our postulated approach, so rarely implemented and discussed. This combination produces a number of innovations on the lower level, equally important and affecting the quality of projects. Innovative thinking means always being one step ahead. That is why the Congress of Culture Managers is a place open to any suggestions concerning new solutions and tools in the field of management.


Our assumption is that looking back inhibits development and kills creativity. The turn towards the future and thinking about what else you can do for culture cannot happen without the memory of previous achievements. However, progressive thinking is a cornerstone answer to the questions bothering us. Future is what we can really influence and therefore we turn our actions towards its shaping.


The creation of each project is caused by a certain vision – how it should look or present itself. Creating the vision is based on a number of inspirations to which the creator makes references while fulfilling the task. It is important to choose the most valuable and coherent ones with the idea of the project.


Conversations and ideas are one thing, but the project is brought to life through action. It is associated with motivation, movement, activity which has a real influence on the culture. As a value, it stands in opposition to stagnation and monotony and suggests solving real problems and taking concrete steps using appropriate tools. The basis of this approach in the context of culture management is project thinking - a priority for every cultural animator and manager.


The key to finding a right solution is a good exposition of the problem. The questions which are defined correctly often lead to accurate answers. Looking for solutions to pressing issues is a priority of our work . We want to find them by talks, discussions and a dialogue between the guests and participants of the Congress . Organizing this event is a step towards taking up the topic of management and at the same time searching for solutions to many problems faced by cultural institutions .


The Congress of Culture Managers is four days filled with discussion and workshop sessions, training and other events. Download programme.



8 December 2015



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10 December 2015



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9 December 2015


discussion sessions

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11 December 2015


specialized workshops

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10-12 inspiring presentations in the form of short (20 minutes) lectures, which will comprehensively present the problem and stimulate further discussion.

PROGRAMME 8 December 2015:

PLACE: International Congress Center

from 9.00 - participant registration

11.00-11.30 - opening panel:

  • Maciej Babczyński - National Centre for Culture
  • Edyta Sytniewska - Katowice City Hall
  • Przemysław Smyczek - Marshal's Office of the Silesian Voivodeship

11:30-12:30 - programme panel:

  • Tomasz Szabelski - the Initiative Association - programme speech: Spectator is a client, theater is a product
  • Paweł Potorocznyn - Adam Mickiewicz Institute: Leader without pomposity, that is charisma without psychosis and leadership without arrogance


Discussion - Cultural-educational people, cultural animators and managers in journalists' eyes: Patrycja Wanat (TOK FM Radio), Agnieszka Obszańska (Polish Radio Three), Max Cegielski (TVP Kultura)

13.00-14.00 - lunch

14.00-18.00 - speakers' speeches- short and inspirational presentations:

  • Natalia Ćwik-Obrębowska - Go Responsible: A responsibe manager... Who is that?
  • Julian Czurko - The Rokoko Foundation: Coaching as a method of developing cultural personnel
  • Rafał Koziński - Cultural Centre in Lublin: Cultural Manager - Social Performer
  • Karol Wittels - the Obserwatorium Foundation: Obsessions with the high attendance. That is the negative aspects of fashion for Audience Development.
  • Maja Holek - Open University Koprivnica: Open University Koprivnica - organization of cultural events, fundraising and establishing partnerships
  • Rafał Chwała - Culture Workshops in Lublin: The music festival - between the authorial conception and the classical form.
  • Mariusz Wróbel - Silesia Film Institut: Who needs the quality from a cultural manager?
  • Dominykas Karpovic, Homo Eminens: The Future of Business: Where Culture Meets Economics
  • Anna Komsta - Municipal and Community Centre for Culture, Sport, Tourism in Wleń: A Cultural Centre - from the local emergency "from everything" to the first-contact culture
  • Monika Pojda-Dziekońska - Cultural Centre in Siemianowice: The talented - how to use natural talents in team management
  • Dorota Proske - Przestrzeń Kreatywna Kotulińskiego 6/K6:(The Creative Space Kotulinski 6/K6): The strentgh of authenticity and the magic of slow events, that is what attracts to The Creative Space Kotulinski 6/K6 in the former distillery in Czechowice-Dziedzice
  • Katarzyna Dyktyńska - Coaching for artists: Development through question, that is what is the coaching for artists
  • Rafał Żak - Business in mass cuture
  • Artur Celiński - Res Publica: Creators of culture in cultural politics of Polish cities
  • Gorana Šojat - Culture Center Travno (Zagrzeb): How to manage a culture management?




discussion sessions

PROGRAMME 9 December 2015:

PLACE: International Congress Center


10.00-12.00 - discussion sessions - part I (3 sessions):

  • libraries as modern cultural centers:
    • Jacek Nowiński - Biblioteka Elbląska (Library in Elbląg)
    • Ewa Kokot - House of Education of Silesian Library
    • Aleksandra Zawalska-Hawel - Miejska Biblioteka Publiczna w Piekarach Śląskich (City Library in Piekary Śląskie)
    • Jacek Królikowski - The Information Society Development Foundation
  • the role of NGOs working in the cultural branch:
    • Bogna Świątkowska - Fundacja Bęc Zmiana (the Bęc Zmiana Foundation)
    • Marcin Sobaczek - Fundacja Obrazy Bez Granic (the Obrazy Bez Granic Foundation)
    • Aleksandra Bednarz - Stowarzyszenie ON/OFF / Teatr im. W.Horzycy w Toruniu (the ON/OFF Association/ Wilam Horzyca Theatre in Toruń)
    • Gorana Šojat - Cultural Center Travno
  • relations between the organizers of cultural activities and the managers of culture:
    • Marek Sztark - Kadry Kultury / Forum Kraków
    • Anthony Attard - St. James Cavalier Centre for Creativity, Malta
    • Maciej Zygmunt - Regionalny Ośrodek Kultury (Regional Cultural Centre)
    • Paweł Gogołek - Forum Kraków / Stowarzyszenie Edukacyjne MCA (the MCA Educational Association) / Collegium Da Vinci

12.00-12.30 - coffee break

12.30-14.30 - discussion sessions - part II (2 sessions to choose):

  • theoretical aspects of culture management:
    • PhD Krzysztof Wrana - University of Economics in Katowice
    • prof. Emil Orzechowski - Jagiellonian University
    • Dr Teresa Dudzik - Warsaw School of Economics
    • Mgr Beata Gotwald-Feja - University of Łódź / EC1 Łódź - Miasto Kultury
  • culture's aims within municipalities, communes and districts:
    • Tomasz Ignalski - Chorzowskie Centrum Kultury (Cultural Centre in Chorzów)/ Forum Kraków
    • Andrzej Trzeciak - Wielkopolska Rada Kultury (Cultural Council of Greater Poland)
    • Magdalena Wach - Old Mine Science and Art Centre in Wałbrzych
    • Teresa Latuszewska-Syrda - Fundacja Urban Forms (the Urban Forms Foundation)
    • Dariusz Kaliński - Kino za Rogiem Sp. z o.o.
    • Kamila Majchrzycka - Pinokio Puppet Theatre in Łódź
  • professional event organization:
    • Adrian Chorębała - Rondo Sztuki / Manager of musical bands
    • Izabela Helbin - Krakowskie Biuro Festiwalowe (Cracow Festival Office)
    • Małgorzata Płysa - Unsound Festival
    • Artur Rojek - Off Festival
    • Adam Godziek - Tauron Nowa Muzyka
    • Łukasz Napora - Audioriver Festival

14.30-15.30 - lunch

15.30-17.30 - discussion sessions - part III (2 sessions):

  • relations between the cultural sector and public administration:
    • Paweł Kamiński - Stowarzyszenie Dyrektorów Samorządowych Instytucji Kultury (The Association of Directors of Local Government Cultural Institutions)
    • Adam Hajduga - Marshal's Office of the Silesian Voivodeship
    • Monika Wiejaczka - Marshal's Office of the Lesser Poland Voivodeship
    • Joanna Nawrocka - Ochota Theatre – Centre for Theatre Culture
  • the use of research activity in culture management:
    • Natalia Brylowska - Obserwatorium Kultury przy Instytucie Kultury Miejskiej w Gdańsku (Culture Observatory at City Culture Institute in Gdańsk)
    • Ewa A. Jagiełło i Noemi Modnicka - QUALIO. Badania i działania społeczne (QUALIO. Social research and activities)
    • Agnieszka Szostak - Historical Museum of Kraków
    • Artur Laskowski - Biblioteka Publiczna Miasta i Gminy Radzymin (Municipal Library in Radzymin)

Discussion sessions will be an opportunity for exchanging information, experience and good practice. They will also serve as a form of discussion between the representatives of different groups, institutions and circles.





PROGRAMME 10 December 2015:

PLACE: International Congress Center

8.00-11.00 - workshop sessions (6 session to choose):

  • SESSION I STAKEHOLDERS: Joanna Tabaka (Centre for Contemporary Art Ujazdowski Castle): A VIEW ON THE AUDIENCE, that is the introduction to the audience development.
  • SESSION II PEOPLE: Karolina Mikołajczak-Stasiak (The 11 Muz Foundation - Innovations in Culture) : Tools of facilitation and group moderation - how to lead effectively the group meetings
  • SESSION III FUNDS: Marek Ostafil (the Polish Fundraising Association): Sponsoring, patronage, fundraising – building of financial independence
  • SESSION IV VALUES: Piotr Wojciechowski (FUZERS - Powering Innovation): Innovations - what is it?
  • SESSION V NEW TECHNOLOGIES: Jan-Paul Laarmann (Dein Nordrhein Westfalen, Niemcy): New narratives and approaches in digital cultural marketing - workshop in English
  • SESSION VI IMAGE: Agnieszka Wojciechowska (Culture Workshops in Lublin): Do all stars shine equally? - a workshop on the image of cultural institution

11.00-11.30 - coffee break

11.30-14.30 - workshop sessions (6 session to choose): + one from 7 billion others:

  • SESSION I STAKEHOLDERS: Raluca Bem Neamu (Bucharest, Romania) - a workshop in English: Different stakeholders, distinct approaches
  • SESSION II PEOPLE: Magdalena Korczyk-Waszak (Prado. Inpirations Space): The development of competences and the management of talents in cultural institutions and organizations
  • SESSION III FUNDS: Aleksander Lysko (Regional Cultural Centre in Katowice): Sources of funding cultural projects/the way of thinking during constructing the application
  • SESSION IV VALUES: Mateusz Werpachowski (European Research & Development Advisers): Cultural institutions on the crossroad - the definition of cultural institution through values
  • SESSION V NEW TECHNOLOGIES: Karol Piekarski (Medialab Katowice): Killer app for culture? How to implement wisely new technologies in cultural projects
  • SESSION VI IMAGE: Sławomir Czarnecki (City Culture Institute in Gdańsk): The strategy of communication and the function of social media in culture

Accompanying Event - 7 billions Others:

  • 11.30-12.30 - discussion panelThe function of art in building of culture of diversities: Roman Batko, Tomasz Szabelski, Małgorzata Błaszczyk, moderator: Anna Zaroda ¬ Dąbrowska

  • 12.30-13.30 - workshop: Human in organization, benefits transfer: art, society, quality of life

14.30-15.30 - lunch

15.30-18.30 - workshop sessions (6 session to choose):

  • SESSION I STAKEHOLDERS: Karolina Rozwód (The Old Theatre in Lublin): The cultural institution as a meeting place (case study)
  • SESSION II PEOPLE: Małgorzata Świerkosz-Hołysz (the Academy of Business and Personal Development): The coaching style of management in cultural institution
  • SESSION IV VALUES: Marcin Budziński (Upper Silesian Academy of Entrepreneurship in Chorzów): The meaning of cultural sector for local development
  • SESSION V NEW TECHNOLOGIES: Karol Piekarski (Medialab Katowice): Killer app for culture? How to implement wisely new technologies in cultural projects
  • SESSION VI IMAGE: Łukasz Wróblewski (The University of Dąbrowa Górnicza): The formation of loyality between cultural institutions and stakeholders according to the conception of relationship marketing
  • SESSION VI IMAGE: Rafał Hetman (Blog The effective communication in the world where no one listens




specialized workshops

PROGRAMME 11 December 2015:

PLACE: International Congress Center

8.00-9.30 - I part of workshops

9.30-10.00 - coffee break

10.00-12.00 - II part of workshops

12.00-13.00 - lunch

13.00-14.30 - III part of workshops

14.30-15.00 - coffee break

15.00-16.00 - IV part of workshops

  • Sponsoring - Tomasz Szabelski (The Initiative Association): The fundrasing from comercial sources for cultural projects
  • Fundraising from public sources - Aleksander Lysko (Regional Cultural Centre in Katowice): Cultural project management with the elements of cultural activity financing
  • Leadership in cultural institutions - Małgorzata Świerkosz-Hołysz (the Academy of Business and Personal Development): The application of situational management model in cultural institutions
  • Marketing i PR - Mirosław Rusecki (PromArte): Should the promotion of cultural events be rational, since the culture is not rational?
  • Cultural project management - Maja Kudlińska (Łódź Art Center)

Experts’ tables

During the Congress of Culture Mangers you will have an opportunity to consult legal and organizational issues with experts in their fields. They will be ready to answer your questions and help resolve any doubts.

8-10.12.2015 experts' table - the NGOs' functioning:
the Incubator of Social Entrepreneurship at NGO Centre in Gliwice

8.-9.12.2015 experts' table - copywright, mass events (theory):
Michał Klekotko - Michał Klekotko Law Firm

10.12.2015 experts' table - copywright
Wincenty Krawczyk - The Secretary of the Board, Związek Artystów Wykonawców STOART (The Artist Union - STOART)

10.12.2015 experts' table - the avability of culture for the disabled:
Anna Jankowska - Jagiellonian University/ the Siódmy Zmysł Foundation

Funds presentation

Raising funds to perform tasks is a fundamental issue for every organization or institution. During the presentation you will learn about 300 European grants programs.

Meeting Place

‘7 billions Others Café’ is a place where we invite you to talk with other culture managers and organizers of cultural activities. We encourage you to share your experience and knowledge also outside the workshop and discussion session in conference rooms.

Accompanying events

During the Congress you cannot miss the accompanying events that provide various types of entertainment in many well-known and appreciated places in our region. Tours, movie screenings, concerts, study visits to local cultural institutions and performances will be held at such places as the The Polish National Radio Symphony Orchestra, Silesian Museum, Żelazny Theatre, the objects belonging to the Institution of Silesia Film, as well as in the districts of Nikiszkowiec and Giszowiec whose architecture is the pride of the city.

We intive you to participate in:

  • Inaugural Banquet in Strefa Centralna (7 December, 19.00), Cultural Centre in Katowice, pl. Sejmu Śląskiego 2,
  • Concert of Tymon Tymański & Krzysztof Trebunia-Tutka in Pałac Młodzieży (8 December, 20.00), ul. Mikołowska 26,
  • Theatrical Performance - "Ciało obce" (9 December, 20.00), Żelazny Theatre, ul. Asnyka,
  • Walk along Route of Modernism (9 December, 8.00 - 9:30, guide: Zofia Osislo),
  • Walk around Nikiszowiec (9 December, 8.00 - 9:30, guide: Aleksander Uszok),
  • Visiting CINiBA (9 December, 8.00 - 9:30, guide: worker of CINiBA), ul. Bankowa 11a,
  • Visiting the new building of the Academy of Fine Arts (9 December, 8:00 - 9:30, guide: Mirosław Rusecki), ul. Raciborska 50,
  • Film screenings (8-10 December):
    • Komos Cinema, ul. Sokolska 66,
    • Światowid Cinema, ul. 3 maja 7,
    • Rialto Cinema-Theatre, ul. Jana 24,
  • Visiting the new premises of the Silesian Museum (8-10 December), ul. Dobrowolskiego 1,
  • "7 billion Others” exhibition in the International Congress Centre, al. Korfantego 35,
  • Exhibition of works by students of the Academy of Fine Arts (8-10 December), ul. Raciborska 50

Application forms

Jeśli masz jakieś pytania lub wątpliwości skontaktuj się z nami.

Organizers and partners

The Congress of Culture Managers is organized with the support of many institutions, partners and media patrons. Below you will find the full list.


Stowarzyszenie inicjatywa - logo
Narodowe Centrum Kultury - logo
Ministerstwo Kultury i Dziedzictwa Narodowego - logo

Host city

Miasto Katowice - logo


Narodowy Instytut Audiowizualny - logo
Regionalny Ośrodek Kultury w Katowicach - logo
Pałac Młodzieży - logo
Muzeum Śląskie - logo
Menedżerowie Kultury - logo
Instytut Adama Mickiewicza - logo
Instytucja Kultury Katowice Miasto Ogrodów - logo
Forum Kraków - logo
ASP Katowice - logo
Śląskie Pozytywna Energia - logo
Strefa centralna - logo
Centrum Informacji Naukowej i Biblioteka Akademicka - logo
Ateliers10 - logo


If you have any questions, please feel free to contact us!

If you want to become a participant, please feel free to contact us:

Stowarzyszenie Inicjatywa

plac Sejmu Śląskiego 2/425

40-032 Katowice

tel. +48 508 105 010